Press Officer
The Press Officer for The Station is Jim Jack - 07754 283161
Mission statement
The goal of the Richmondshire Building Preservation Trust is twofold: firstly, to maintain and enhance the strong public support which enabled the restoration of Richmond's old railway station, by ensuring that The Station provides activities, events and services of consistently high quality to the local community, visitors, and its tenants; secondly, to ensure that any surplus funds which are generated by The Station are used towards the furtherance of the Trust's larger aim, which is to preserve buildings and land in Richmondshire which are of particular beauty or historical, architectural or constructional interest.
Style guide and downloadable visuals
The Station's brand is one of its most valuable assets; please respect the following guidelines and monitor their use. To propose changes or additions or report a problem, contact nreckert@thestation.co.uk.
If you are a designer, supplier or journalist, or are a Station employee briefing a designer, supplier or journalist, please see the supplementary notes further down.
The Station logo, which appears at the head of every page in this website, may be downloaded as a jpeg or eps image from the foot of this page in colour or in b&w versions.
Please don't:
- alter the colours, the logo itself, or its proportions in any way (but see Strapline below).
- use the logo within headlines or sentences. If used as part of a title, it should be on a separate line from the rest of the text.
- recreate the logo from type.
- use the logo in or with another graphic symbol.
The name of The Station, like The Times, The Economist, and some other newspapers, uses a capital T in "The". Sometimes there are tricky exceptions (e.g. '…the Station Manager', not '…The Station Manager'), but please try!
Headers and titles in Station documents should use minimal capitalisation. Using Lots Of Capitals Like This looks very old-fashioned (see the print edition of the Wall Street Journal, for example).
Straplines may be used by Station staff as an integral part of the logo, provided that:
- They are in an appropriate size of Gill Sans, in capitals. If the strapline is one line deep it may be enclosed in bullets; but it should not be more than two lines deep in any case.
- The gap between strapline and logo is the same as the gap between the base of 'THE STATION' and the bottom edge of the logo.
- They are in black or in the same burgundy as the logo
- They do not 'overhang' the logo
- The text has been approved by an appropriate person - the example below probably wouldn't be.
WE'VE COVERED OUR TRACKS
Letters, emails, ad hoc flyers and similar informal Station documents may use any font you would normally use - but avoid 'humorous' or script fonts (such as Comic Sans, which many people consider awful). Graphic fonts, such as 
may be used as headers if appropriate - with restraint. If you are producing stationery, newsletter templates, html files or other customer-facing materials, consider having them properly designed rather than doing it yourself.
Your email address, if you do regular business by email on behalf of The Station, should be the official Station one: e.g. jsmith@thestation.co.uk. Ask the Station Manager to arrange this for you.
Supplementary notes for designers, suppliers and journalists:
- Colours for The Station logo:
Logo colours Pantone Hex RGB CMYK Burgundy 222 570128 R87 G1 B40 100%M, 15%Y, 60%K Light burgundy 60% tint of 222 90425A R144 G66 B90 60%M, 9%Y, 36%K Cream 1205 FFFBBD R255 G251 B189 27%Y
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Fonts: designed, customer-facing documents (print, signs, web, etc.) should use the following standard fonts by preference:
- Web: Verdana. (If a monospaced font is occasionally needed for a specific purpose, any may be used.)
- Print (including wooden, plastic or metal relief, etc.): Gill Sans.
- Logos for downloading